Last year the team turned off the live traffic counter on the wall. Nobody cheered. Within months the readers who stayed started writing back.
What they measure now
Time spent on a story, whether people finish it, and whether they come back for the next one. Simple numbers, kept on a single sheet.
What it changed in the room
Editors argue less about the headline and more about the story. Writers pitch fewer, longer pieces. The coffee machine gets used for planning, not panic.
Did readers come back?
Some did, slowly. The newsletter opens are steadier, and the letters to the editor are longer. Nobody calls it a win yet. It is a start.
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