{"id":15,"date":"2026-10-11T20:25:10","date_gmt":"2026-10-11T18:25:10","guid":{"rendered":"https:\/\/demo.tooltje.be\/metropress\/why-the-printed-weekly-is-coming-back\/"},"modified":"2026-10-11T20:25:10","modified_gmt":"2026-10-11T18:25:10","slug":"why-the-printed-weekly-is-coming-back","status":"publish","type":"post","link":"https:\/\/demo.tooltje.be\/metropress\/why-the-printed-weekly-is-coming-back\/","title":{"rendered":"Why the printed weekly is coming back"},"content":{"rendered":"<p class=\"wp-block-paragraph\">For years the printed weekly was written off. Then, one quiet spring, the subscriptions started coming back. Not the mass circulation of old, but a loyal crowd that wants paper in the morning.<\/p><h2 class=\"wp-block-heading\">What readers say they want<\/h2><p class=\"wp-block-paragraph\">Ask them and the answer is rarely nostalgia. They talk about focus, about finishing a piece, about not being pulled into a feed after the first paragraph.<\/p><h2 class=\"wp-block-heading\">What it costs to print<\/h2><p class=\"wp-block-paragraph\">Small runs are expensive. The editors who make it work keep the issue tight, commission fewer and better pieces, and let the advertising stay honest about its size.<\/p><h2 class=\"wp-block-heading\">What comes next<\/h2><p class=\"wp-block-paragraph\">The weekly will never be the newsroom it once was. It can be something better: a deliberate choice, read at the kitchen table, kept on the shelf.<\/p>","protected":false},"excerpt":{"rendered":"<p>Small print runs, slow reading and a readership that wants to hold something. A look at why the weekly is having a quiet comeback.<\/p>\n","protected":false},"author":0,"featured_media":12,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mp_hide_title":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-15","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial"],"_links":{"self":[{"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":0,"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/media\/12"}],"wp:attachment":[{"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/tags?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}