{"id":17,"date":"2026-10-11T20:25:15","date_gmt":"2026-10-11T18:25:15","guid":{"rendered":"https:\/\/demo.tooltje.be\/metropress\/a-newsroom-that-stopped-chasing-clicks\/"},"modified":"2026-10-11T20:25:15","modified_gmt":"2026-10-11T18:25:15","slug":"a-newsroom-that-stopped-chasing-clicks","status":"publish","type":"post","link":"https:\/\/demo.tooltje.be\/metropress\/a-newsroom-that-stopped-chasing-clicks\/","title":{"rendered":"A newsroom that stopped chasing clicks"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Last year the team turned off the live traffic counter on the wall. Nobody cheered. Within months the readers who stayed started writing back.<\/p><h2 class=\"wp-block-heading\">What they measure now<\/h2><p class=\"wp-block-paragraph\">Time spent on a story, whether people finish it, and whether they come back for the next one. Simple numbers, kept on a single sheet.<\/p><h2 class=\"wp-block-heading\">What it changed in the room<\/h2><p class=\"wp-block-paragraph\">Editors argue less about the headline and more about the story. Writers pitch fewer, longer pieces. The coffee machine gets used for planning, not panic.<\/p><h2 class=\"wp-block-heading\">Did readers come back?<\/h2><p class=\"wp-block-paragraph\">Some did, slowly. The newsletter opens are steadier, and the letters to the editor are longer. Nobody calls it a win yet. It is a start.<\/p>","protected":false},"excerpt":{"rendered":"<p>The editors who dropped the homepage race, what they measure now, and whether readers came back.<\/p>\n","protected":false},"author":0,"featured_media":12,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mp_hide_title":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-17","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial"],"_links":{"self":[{"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/posts\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":0,"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/posts\/17\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/media\/12"}],"wp:attachment":[{"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/categories?post=17"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.tooltje.be\/metropress\/wp-json\/wp\/v2\/tags?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}