Categorie: Process

After a project ends, a short note two weeks later keeps the relationship alive. Share one useful link, ask one question and offer one small next step. Three of these in a year beat a big newsletter nobody opens.

A proposal sent before a conversation is a guess. A thirty minute first call tells you what the client actually needs, and it lets them tell you what they are worried about. Write the proposal after the call, in three short parts: the problem in their words, the steps you will take, and the price…